How to Create Brand Distinction: Become the Only Contractor Choice in the Minds of the Consumers

Scott Deming
Scott Deming
President, RCI, llc and Scott Deming Speaking, Training & Consulting
In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.

In this session you will learn how to:
  • Stop Selling Commodities
  • Create Innovative Customer Solutions
  • Understand and Shatter Your Customers' Expectations
  • Disrupt the Perception of "What a Contractor Is"
  • Look at Your Business from All Others in Your Market
  • Create an Emotional and Loyal Connection with Every Customer
Scott Deming
Scott Deming
President, RCI, llc and Scott Deming Speaking, Training & Consulting
In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.

In this session you will learn how to:
  • Stop Selling Commodities
  • Create Innovative Customer Solutions
  • Understand and Shatter Your Customers' Expectations
  • Disrupt the Perception of "What a Contractor Is"
  • Look at Your Business from All Others in Your Market
  • Create an Emotional and Loyal Connection with Every Customer